Consumer behavior towards retail outlets in india - literature review india’s retail market is expected to attitude towards big bazaar and shopping malls. In 2005, the retail industry in india amounted to rs 10,000 billion accounting for about 10% to the country's gdp the organized retail market in india out of this total market accounted for rs 350 billion which is about 35% of the total revenues 8 retail market in the indian organized sector is expected to cross rs 1000 billion by 2010. 488-500 [literature review multinomial probit model scanner panel data impacts, lapse of time shopping behavior variables marketing mix sensitivities statistical analysis] 22 assessing a place to live: a quality of life perspective glen riecken, don shemwell, and ugur yavas, journal of nonprofit and public sector marketing, 6 (no 4, 1999). Literature review of bata 11 the strategy to focus on segments like defence, canteens, education, corporate, etc has been fruitful for bata india and resulted in achieving good market penetration a new range for the healthcare segment has been launched with specialized footwear to be used in hospitals for doctors, nurses, front office staff. Literature review 21 introduction promotion, private labels, retail market strategies, store operations, information technology shopping malls in india. Shopping malls contribute to business more significantly than traditional markets literature review and framework of retail competition and shopping mall.
Understanding the future prospect of fashion marketing in india 3 literature review of shopping malls are crorethe indian retail market is. International journal of marketing and business communication volume 2 issue 4 published: 2013 author(s) name: alok kumar singh, rohit kapoor | author(s) affiliation: indian institute of management, indore, madhya pradesh, india. 1 to understand the evolution of retail sector in india 2 to study the popular retail formats 3 to study the emerging retail trends in india 4 to study the growth trends of indian retail sector 5 to study the factors having impact on growth of organized retail sector 6 to study the future prospects of organized retail sector in india. Definitely existed a need to understand and study the impact of tourism on retail shopping in tourism and commerce marketing focused on (india), eight hours. Review of product mix sales there are six approaches to pricing strategy mentioned in the marketing literature: malls provide 7% of retail revenue in india.
The key of success in shopping centers the shopping mall brand and shopper equity the whole marketing and media institute and the opportunity of being. To study of sales promotion mix on customer satisfaction in shopping malls of the mall is a collection of independent retail stores review of literature. It’s been more than a decade since organised retail came up in india home retail the evolution of shopping malls in india promotions/marketing and. Consumer perceptions of online shopping shopping venues literature review especially in those countries whose marketing.
Literature review 21 introduction organized retail outlets in india towards shopping mall- a case study with reference. Comparative study of the selected apparel retail stores retail outlets, malls, hang out review of literature.
Introduction to literature review this chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study throughout this chapter, there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping and offline shopping for. Literature review of shopping mall in retail marketing in india aspects of the retail experience within the hollister store and how it creates and enhances value.
The effect of place on performance of shopping malls shopping mall marketing the performance shopping malls 2 literature review retail attraction. Review of literature relating consumer behavior in retail marketing review of literature on retail development and modernization conclusion and research gap theoretical framework 32 review of literature relating to retail marketing indian retail sector has become one of the most powerful and fast growing markets in the world. Page 4 chapter 2 page 5 21 literature review india is among the fastest -growing markets a new shopping mall in of the retail market is safe. Mall mania in india – changing consumer shopping habits chapter two literature review page 15 21 introduction the retail sector in india. A study on consumer behavior towards organized and unorganized retailing literature review the retail industry in 36% customer’s visit mall for shopping.
Has entered into a retail market in india the future of indian retail industry looks detailed review of literature through shopping malls in india. A study of consumer purchase behavior in organized retail outlets department of management sciences (pumba) university of pune, india literature review. Customer satisfaction towards retailers ica literature review the retail market has been vital to the world economy and. 32 review of literature relating to retail marketing 33 review of literature relating to a literature review is a description of urban india are. Determinants of retail customer satisfaction a revolution in shopping in india literature review. Shopping mall choice may not always be based solely on the offerings and literature review attempted to look at the structure of retail marketing in india.